The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‘third wave’ because they are riding the peak of mobile and online shopping. Actually, these disruptive technology are set to generate revolution in the retail sector. Amongst each one of these new tech trends, image recognition has been mapped out because the emerging technology which has the potential to create the highest impact on sales.
With image recognition technology cellular apps, systems and additional software can identify consumers from their facial features. In fact, this technology can also be used to recognize different objects predicated on their features. Because of this the entire globe has become a shop screen for the purchasers where they are able to find direct link from the pictures of products printed on a billboard or in periodicals taking them to the web site or physical area of a retailer. Customers might have more personal retailpriceoptimization.com encounter with this technology since it allows systems and software program to react to an individual. This allows the buyers to get and also scan their desired items easily and quickly, which, help to bridge the gap between on-line stores and physical stores. The technology enables the products and/ or website to be intuitive and they react in an engaging way with the consumers. In fact, image recognition technology gets the potential to become an authentic driving drive for the retail environment.
In terms of product interaction, picture reorganization enables buyers to create visual searches for the particular products they go for at their products. They can enjoy a fully personalized mobile or on the web retail experience while near a device. This image recognition technology actually helps it be easier for mobile and online purchasers to experience and connect to products. And each one of these can be done by just scanning the image on the smartphone or tablet. Numerous brands are already by using this technology for their online and mobile customers to make item searching more interactive and faster. In general, most of such applications allow customers to snap a picture of the product and search the e-commerce/ m-commerce listing so when the photo matches a similar product, the effect is created to the consumers.
With such technologies suppliers now have enormous opportunities; however, the advantages of these systems are yet to be realized completely. In line with the recent market styles the experts have got opined that around 12% consumers are expected to be using picture reorganization technology by 2014. The retail sales too will be substantial up, because of these technologies. Image recognition technology also makes on-line transactions safer by enhancing the protection perspective of on-line or mobile payme.